Creative direction, brand strategy, design, messaging
Patrick Nielsen and Amber Baldet of JP Morgan started a blockchain framework called Clovyr, but it was designed to be more than just a framework. It would be an entire ecosystem of blockchain applications and services to empower everyone from enterprises to individuals to bring products to market. Not only would it bridge the gap between public and private blockchains, it would also provide the much-needed middle layer between the developers and the platforms that would enable more people to create more dApps quickly and effectively.
"The reception on the branding thus far has been fantastic. Huge differentiator for us.”
©2023 Mara Lubell