Infinitus
Creative direction, brand strategy, design, messaging
Infinitus is using AI to solve one of the biggest pain points in the US healthcare system – lengthy administrative calls to payors and pharmacies. The rebranding for Infinitus aimed to balance its position as both a trustworthy healthcare brand and an industry-leading AI brand to rise above newer AI startups in the healthcare space. More to come soon from this developing brand.
Identity redesign
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