Creative direction, brand strategy, design, messaging

Infinitus is using AI to solve one of the biggest pain points in the US healthcare system – excessive administrative calls to payors and pharmacies. The rebranding for Infinitus aimed to balance its position as both a trustworthy healthcare brand and an industry-leading AI brand to rise above lesser AI startups in the healthcare space.

Identity redesign

infinitus-old-logo-before infinitus-new-logo-afer

Website redesign

infinitus-web-before@2x infinitus-web-after@2x-2

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