Creative direction, brand strategy, design, messaging
Animation: Matthew Kuntz
SetSail is an AI-powered platform that combines data and behavioral science to drive revenue. It uses ai to identify buying signals and help sales teams stay focused on the bigger wins ahead, instead of going for the low-hanging fruit. The identity, while obviously a sailboat, is also reminiscent of the proverbial carrot-on-the-stick, emphasizing the incentive aspect of the product.
©2023 Mara Lubell