Welligent
Creative direction, brand strategy, design, messaging
Animation: Matthew Kuntz
Welligent is a top-of-the-line EHR (electronic health record) for the behavioral health world, but its branding had suffered from unclear communication, outdated visuals, and hyperfocus on features instead of feelings. A brand refresh, website redesign, and other updates created a stronger, more engaging experience for both the customers and the end users.
©2023 Mara Lubell