About me
Hi, I'm Mara.
My path as a creative director has been anything but linear — and that’s part of its value. I currently oversee branding and design at Infinitus, evolving its positioning and experience as it goes from point solution to the leader in agentic healthcare communications. Before that, I shaped Deepgram’s narrative and design, guiding the company through its emergence as the leading foundational voice AI company. In both roles, I’ve been the creative engine on fast-moving teams, guiding organizations through pivotal transitions and positioning them for their next stage of growth.
Creative leadership pointing to a life in tech
I spent over a decade running Works Progress Design, leading a team that created brand experiences for clients ranging from James Beard award-winning restaurants to a national nonprofit to a global frozen yogurt empire. That work shaped my belief that a brand is more than a logo — it’s the full experience people have with it. Over time, we pivoted to technology, helping startups turn complex, intimidating products into experiences people could connect with.
About me
Hi, I'm Mara.
Creative leadership pointing to a life in tech
I spent over a decade running Works Progress Design, where I led a team of designers, developers, and illustrators to create brand experiences that ran the gamut from James Beard award-winning restaurant groups to a national nonprofit to a global frozen yogurt empire. That early work shaped my belief that a brand isn’t just a logo or product, it’s the entire experience people have with it. Over time, we pivoted to a specialty in technology, as a result of startups reaching out to us in search of a more experiential brand and help turning complex, often intimidating products or services into something people can actually connect with.
I spent over a decade running Works Progress Design, leading a team that created brand experiences for clients ranging from James Beard award-winning restaurants to a national nonprofit to a global frozen yogurt empire. That work shaped my belief that a brand is more than a logo — it’s the full experience people have with it. Over time, we pivoted to technology, helping startups turn complex, intimidating products into experiences people could connect with.
I spent over a decade running Works Progress Design, leading a team that created brand experiences for clients ranging from James Beard award-winning restaurants to a national nonprofit to a global frozen yogurt empire. That work shaped my belief that a brand is more than a logo — it’s the full experience people have with it. Over time, we pivoted to technology, helping startups turn complex, intimidating products into experiences people could connect with.
For as long as I can remember, I’ve been drawn to the intersection of design and experience; where a brand’s voice isn’t just heard, but felt. My path as a creative director has been anything but linear, and that’s part of what makes it valuable.
Today, I lead brand and design at Infinitus, a voice AI company transforming healthcare communications. Before that, I shaped the brand at Deepgram, helping define the visual and narrative identity for one of the foundational companies in voice AI. In both roles, I’ve been the creative engine on small, fast-moving teams, building brands from the ground up in technical, often ambiguous spaces.
My path as a creative director has been anything but linear — and that’s part of its value. I currently oversee branding and design at Infinitus, evolving its positioning and experience as it goes from point solution to the leader in agentic healthcare communications. Before that, I shaped Deepgram’s narrative and design, guiding the company through its emergence as the leading foundational voice AI company. In both roles, I’ve been the creative engine on fast-moving teams, guiding organizations through pivotal transitions and positioning them for their next stage of growth.
My path as a creative director has been anything but linear — and that’s part of its value. I currently oversee branding and design at Infinitus, evolving its positioning and experience as it goes from point solution to the leader in agentic healthcare communications. Before that, I shaped Deepgram’s narrative and design, guiding the company through its emergence as the leading foundational voice AI company. In both roles, I’ve been the creative engine on fast-moving teams, guiding organizations through pivotal transitions and positioning them for their next stage of growth.
A foundation in experience design
I began my career in environmental design, creating signage and wayfinding for the San Francisco Giants’ stadium — an experience that showed me how space shapes perception. I then moved into retail and digital design at The Gap, New York & Company, and CNN.com, and gained agency experience across clients of all sizes. Across startups and household names, I’ve focused on uncovering the story in the strategy and turning even the most technical brands into memorable experiences.
