Creative leadership pointing to a life in tech
I spent over a decade running Works Progress Design, where I led a team of designers, developers, and illustrators to create brand experiences that ran the gamut from James Beard award-winning restaurant groups to a national nonprofit to a global frozen yogurt empire. That early work shaped my belief that a brand isn’t just a logo or product, it’s the entire experience people have with it. Over time, technology brands seeking out a more experiential brand sought us out looking for help turning complex, often intimidating products or services into something people can actually connect with.
A foundation in experience design
I began my career in environmental design, creating signage and wayfinding for the San Francisco Giants’ stadium — an experience that taught me how physical space shapes how people feel. From there, I moved into retail with packaging design at The Gap, display and advertising at New York & Company, digital experiences at CNN.com, and eventually to agency and in-house roles across industries. I’ve worked with startups and household names alike, but the thread has always been the same: helping teams find the story inside the strategy, and making even the most technical brands feel like experiences worth remembering.
