Industry

Restaurants + hospitality

Company

Works Progress Design

Designing brands people crave

I’ve helped restaurant and hospitality brands find their flavor — translating atmosphere and experience into visual systems that stand out and scale. From neighborhood bakeries to a global frozen-yogurt franchise, these identities balance warmth, clarity, and a sense of place.

Menchie's Frozen Yogurt

A brand that grew from a single shop into the world’s largest self-serve frozen yogurt franchise — and helped define the look and feel of the 2000s fro-yo boom.

Mia's Brooklyn Bakery

A refined brand system inspired by New York’s Art Deco architecture — blending classic structure with modern warmth. There are now 6 Mia's locations between New York and Boston.

Amara at Paraiso

Branding for one of Miami’s most enduring waterfront restaurants from James Beard Award–winning chef Michael Schwartz.

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Community + non-profit work